Nécessaire

Nécessaire gives the body the same care most brands reserve for the face. Considered formulas, quiet design, nothing superfluous.

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Our partnership began on a tight timeline. Within weeks of winning the brand's summer pitch, we had cast, shot and delivered Eucalyptus Summer, a full campaign for the body wipes and cooling mist. By the height of the season, it was greeting travelers from a billboard at JFK.

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That first production set the standard for what followed: a second shoot covering the full Core Collection (Body Retinol, Body Lotion and Body Serum), then a two-day shoot dedicated to the Core Wash and a deeper dive into Body Retinol, produced at our content studio, Studios by SK.

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Together, these shoots marked a new visual direction: cleaner, brighter, with talent framed from the neck down so skin could tell the story. The product appears on the body and in motion, never simply on display. In post, we established a color and retouching language that runs through every shoot, so each release reads as a new chapter of one story across digital, social, paid and out of home.

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