Mented

Mented Cosmetics built their brand on a clear and necessary mission. Beauty for every skin tone, without exception. Over the course of our partnership with the heavily-awarded cosmetics brand, SK Studio produced multiple product launches and campaigns built to carry that mission into every frame.

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It started with casting. Assembling a diverse range of talent that accurately represented the full spectrum of products. Mented was as much a part of the creative work as anything captured on set. The result ran in major retail channels including Ulta Beauty, Target, and CVS — inclusive, confident, and beautifully specific.