Choice Hotels

For Choice  Hotels, we brought bold metaphor to the screen with a two-day shoot in Los Angeles, crafting four distinct films that hinted at the brand's transformation without spelling it out.

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From tuning up a classic car to elevating a nearly-perfect cake, our concepts highlighted the thoughtful evolution happening "under the hood". With a crew of 15 and just over a month from ideation to final delivery, we delivered filmic content that reimagined the traditional conference video. The result was a suite of engaging visuals-- including a digitally rendered gallery and a heritage-driven short-- that celebrated both where the brand has been and where it's headed.